Never built for phones
Visitors get the desktop page shrunk to fit and have to pinch to read your rates. Most of your visitors are on a phone.
01 / THE SYMPTOM
What it actually
costs you
An old site does not break. It leaks. Here is what I find most often, and what it
changes for you.
“Not secure” in the bar
The site is still on http. Chrome and Safari flag it in the address bar, before your page even appears.
The number cannot be tapped
On a phone it has to be copied out by hand. That is where a lot of people give up.
No visitor data at all
Google switched Universal Analytics off in July 2023. Of the 1,069 sites that answered me on 29 August 2026, 196 still call it. For 153 of them it is the only counter installed: they have recorded nothing for three years.
The address no longer loads
Of the 1,301 sites I checked between 28 July and 29 August 2026, 244 were offline while directories still listed the address. The clicks keep coming; they land nowhere.
| Still call a counter Google switched off in 2023 | 196 18% | |
|---|---|---|
| Have the current counter | 187 17% | |
| Have no working counter at all | 686 64% |
One denominator. Date and method in plain sight. No decorative chart. Read page by page, in the code each server returns. Sites that did not answer that day are not counted: I do not know what they contain, and I do not guess.
The page you are reading makes two requests: its text, and the performance-measurement script my host provides. No remote font, no widget, no ad network.
These are the five most common cases, not a checklist applied blindly. If I wrote to you about your site, every point I raised was measured on your own pages before I sent it — and the ones that did not apply to you are not in the letter.
02 / THE METHOD
Four steps,
nothing else
No drawn-out discovery phase. You know from the start what happens, when, and what
it costs.
Check
I look at your site the way any visitor does and tell you, in a few lines, what is stopping your visitors. No obligation.
Inventory
I copy the whole existing site and record every address, every tracking tag, every form. Nothing is lost because nothing is overlooked.
Rebuild
Same content, same pages, rebuilt phone-first. You sign it off on a staging address before anything goes live.
Measure
Redirects in place, launch on a Tuesday morning, then seven days of monitoring and a before/after report with real numbers.
03 / THE COMMITMENT
What you
do not lose
This is the one mistake a client never forgives: rebuild the site and vanish from
Google. All of the following is included every time, at no extra cost.
Every redirect from your old addresses Each old page points to its replacement. That is what preserves your position in search results.
Your analytics and ad pixels Analytics, Google Ads, Meta: all recorded on the old site and reinstated on the new one.
A complete copy of the old site Archived and handed to you. If anything turns out to be missing, we find it.
Your accounts, in your name Domain, hosting, analytics: all of it stays yours. You can walk away and work with someone else tomorrow.
A measured before / after Speed, mobile rendering, every old address still reachable. Seven days after launch you get the numbers.
04 / PRICING
The price does not wait
for the sales call
Fixed prices in US dollars. CAD and GBP quoted on request. You know before you write
whether this is in your budget. 50% to start, 50% on handover.
RESCUE · 5 WORKING DAYS
UP TO 3 PAGES
UP TO 3 PAGES
Put the site back on its feet
- Content carried over unchanged
- Built for phones first
- Moved to HTTPS
- A contact form that works
- Redirects from every old address
- Privacy policy and cookie notice
$1,200
Request ↗
REBUILD · 2–3 WEEKS
UP TO 8 PAGES
UP TO 8 PAGES
Take on the substance and the form
- Everything in Rescue
- Content restructured and rewritten
- Structured data and link previews
- Optimised images, fast loading
- Analytics reinstated
- Training so you can edit it
$2,900
Request ↗
REBUILD + INTEGRATIONS
4–6 WEEKS
4–6 WEEKS
Connect the site to the business
- Everything in Rebuild
- Booking or quote module
- Connected to your CRM
- Online payment
- Second language (+$850)
- Catalogue or client area
from $4,900
Talk it through ↗
And after that?
A site left alone is dated again within two years. Care starts on launch day: hosting, backups, updates, uptime monitoring and content changes — $99 to $390 a month depending on the time included. You can decline: in that case I hand everything over and you run it yourself.
The detail of each package — what is included, what is quoted separately, how the balance is settled, and who owns the site once it is paid for.
05 / ABOUT US
Pierrafort
No agency, no salespeople — the person who replies to you is the person who does the work.Pierrafort is a family business: I work with my son. Yes, that means a supplier in another country: I invoice in your currency and I keep to your hours.
Why “Pierrafort”? In Valmorel, in the French Alps, the Pierrafort gondola has been climbing the same slope since 1981. In 2011 the old machine was replaced with a new one: same name, same mountain, same job — and it remains one of the main lifts of the ski area. That is exactly what I do with websites.
I started by methodically checking more than a thousand company sites in France, the United States, the United Kingdom and Canada, to find out what actually breaks. The answer fits in a sentence: almost never the design — almost always the phone, the security warning and the forms.
I do not take every project. If your site is working properly I will tell you so, and it will have cost you nothing.
- Based inFrance
- LanguagesEnglish, French
- MarketsUS · CA · UK · FR
- Fastest turnaround5 working days
- Warranty30 days after launch
- Your accountsin your name, always
06 / HAVE YOUR SITE CHECKED
Show me the site
you no longer show anyone
Send me your site address: I reply in a few lines on what is stopping your visitors, with no obligation. The full inventory — every point with its exact location and the possible routes — is a paid service, not a gift: ask, and I give you the cost before starting.